Monday 9 September 2013

Do we want to see ourselves as we really are?

Given that Scotland is now the second-fattest nation in the world, do we really want our High Street mannequins to more accurately reflect society? It might be quite effective shock therapy mind you. Shops could always put a burger in one hand, a coke bottle in the other and a fag hanging out the mouth to add to the effect. Calton is struggling to think of any other way of getting Scots to realise how fat and unhealthy they are. It was interesting to hear Jo Swinson wriggling out of directly answering John Beattie's point today that the average woman's dress size has increased from a 12 to a 16 in the last few years but does that mean that we should now be promoting size 16, which is overweight for a lot of women, as normal? Calton thinks not. Being even moderately overweight increases the risk of type 2 diabetes, cancer and other health problems and if a woman is overweight in her 20s, she will probably be obese by the time she is 40. The same applies to men. Yes, there is a problem with anorexia, body image and self-esteem among young people and the use of size 8 or 10 mannequins does not help, however there is an even greater problem now with obesity and there is a danger that using size 16 plus mannequins will simply normalise being overweight. It would be better if models and shop dummies were a healthy size, neither too thin nor too fat. Otherwise Swinson's latest campaign risks undermining all the Scottish Government's efforts to tackle obesity.

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